Infomercial Media

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Infomercial Cycle

Infomercial Product Assessment Product AssessmentProduct Assessment
Identity Target Marketing Identify Target MarketIdentify Target Marketing
Marketing Assessment Marketing AssessmentMarketing Assessment
Profitability Analysis Profitability AnalysisInfomercial Profitability Anaysis
Vendor Selections Vendor SelectionsInfomercial Vendor Selection
Creative Process Creative ProcessCreative Process
Testing and Evaluating Testing and EvaluatingInfomercial Testing and Evaluation
Media Planning & Testing Media Planning
& Testing
Infomercial Dub Houses
Dub Houses Dub HousesDub Houses
Taking Products to Retail Taking Products
to Retail
Taking Infomercial Products to Retail

 

Electronic Retailing Association
Visit the Electronic Retailing Association website
www.retailing.org

Airtime Scheduling and Media Buying

Informercial Media Support

Airtime scheduling and media buying refers to the strategic planning, negotiation and buying of:

Airtime Scheduling and Media Buying

  • Internet advertising
  • radio ads
  • television time
  • print media
A media buyer can help you determine the advantages and disadvantages of various advertising media for your products or services.

The cost of media buying varies considerably. Considerations will include:

  • Airtime Scheduling and Media Buyingcable network or local broadcast station
  • short or long-form
  • frequency of broadcasts
  • rating and size of audience delivered
  • time slot for your target audience
  • trends in a market
  • seasonal influences on available media inventory
  • package deals

The results of good media buying are measurable by the increase in sales of your products or services.

Call Center Support Call Center Support
Fulfillment Services Fulfillment Services
Continuity Programs Continuity Programs
Buying Clubs Buying Clubs



Moulton Logistics- Infomercial Fulfillment Services

Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment
www.moultonlogistics.com

Moulton Logisitics

Visit Koeppel Direct - leaders in direct response
media buying.
Koeppel Direct DRTV Media Buying
www.koeppeldirect.com

 
Contact Infomercial Media at info@infomercialmedia.com
 


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