Infomercial Media

Home | Infomercial Marketing | What is DRTV? | Infomercial Production | Airtime Scheduling | Media Resources | Contact Us

Infomercial Cycle

Infomercial Product Assessment Product AssessmentProduct Assessment
Identity Target Marketing Identify Target MarketIdentify Target Marketing
Marketing Assessment Marketing AssessmentMarketing Assessment
Profitability Analysis Profitability AnalysisInfomercial Profitability Anaysis
Vendor Selections Vendor SelectionsInfomercial Vendor Selection
Creative Process Creative ProcessCreative Process
Testing and Evaluating Testing and EvaluatingInfomercial Testing and Evaluation
Media Planning & Testing Media Planning
& Testing
Infomercial Dub Houses
Dub Houses Dub HousesDub Houses
Taking Products to Retail Taking Products
to Retail
Taking Infomercial Products to Retail


Electronic Retailing Association
Visit the Electronic Retailing Association website

Buying Clubs

Informercial Media Support

There are several companies that have assembled a variety of special offers, packages and discounts in a number of categories that are only offered to those who subscribe to a year of membership. These are referred to as buying clubs.

Buying ClubsBuying clubs are often used as upsells offered through the telemarketing company to generate incremental revenue. They typically offer:

  • discount travel clubs
  • discounted health care services
  • discounted magazine subscriptions
  • discounts on various consumer products

The direct marketer is compensated each time the offer is read to the prospective buyer. This is a proven, no-hassle way to increase revenues.

With discounted magazine subscriptions, the magazines offered are geared towards the type of people that purchase a particular product. For example, if you’re selling a kitchen product, they might offer women's magazines or home related magazines. More conversions are made when you target offers to a specific customer base.

Call Center Support Call Center Support
Fulfillment Services Fulfillment Services
Continuity Programs Continuity Programs
Buying Clubs Buying Clubs

Moulton Logistics- Infomercial Fulfillment Services

Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment

Moulton Logisitics

Visit Koeppel Direct - leaders in direct response
media buying.
Koeppel Direct DRTV Media Buying

Contact Infomercial Media at

Copyright 2004-2012, All Rights Reserved

Home | Infomercial Marketing | What is DRTV? | Media Infomercial Production | Airtime Scheduling | Media Resources
Product Assessment | Identify Target Market | Marketing Assessment | Profitability Analysis | Vendor Selections | Creative Process
Testing and Evaluating | Media Planning & Testing | Dub Houses | Taking Products to Retail
Call Center Support | Fulfillment Services | Continuity Programs | Buying Clubs | Site Map


Website Marketing - Website Design


Visit another Marketingology web site: Direct Response Marketing, DRTV Infomercial, Infomercial Productions, Continuity Fulfillment