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Electronic Retailing Association
Visit the Electronic Retailing Association website
www.retailing.org

Buying Clubs

Informercial Media Support


There are several companies that have assembled a variety of special offers, packages and discounts in a number of categories that are only offered to those who subscribe to a year of membership. These are referred to as buying clubs.

Buying ClubsBuying clubs are often used as upsells offered through the telemarketing company to generate incremental revenue. They typically offer:

  • discount travel clubs
  • discounted health care services
  • discounted magazine subscriptions
  • discounts on various consumer products

The direct marketer is compensated each time the offer is read to the prospective buyer. This is a proven, no-hassle way to increase revenues.

With discounted magazine subscriptions, the magazines offered are geared towards the type of people that purchase a particular product. For example, if you’re selling a kitchen product, they might offer women's magazines or home related magazines. More conversions are made when you target offers to a specific customer base.

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Moulton Logistics- Infomercial Fulfillment Services

Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment
www.moultonlogistics.com

Moulton Logisitics

Visit Koeppel Direct - leaders in direct response
media buying.
Koeppel Direct DRTV Media Buying
www.koeppeldirect.com

 
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