Infomercial Media

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Infomercial Cycle

	Product Assessment
	Identify Target Market
	Marketing Assessment
	Profitability Analysis
	Vendor Selections
	Creative Process
	Testing and Evaluating
	Media Planning & Testing
	Dub Houses
	Taking Products to Retail

Visit the Electronic Retailing Association website
www.retailing.org

Buying Clubs

There are several companies that have assembled a variety of special offers, packages and discounts in a number of categories that are only offered to those who subscribe to a year of membership. These are referred to as buying clubs.

Buying clubs are often used as upsells offered through the telemarketing company to generate incremental revenue. They typically offer:

• discount travel clubs
• discounted health care services
• discounted magazine subscriptions
• discounts on various consumer products

The direct marketer is compensated each time the offer is read to the prospective buyer. This is a proven, no-hassle way to increase revenues.

With discounted magazine subscriptions, the magazines offered are geared towards the type of people that purchase a particular product. For example, if you’re selling a kitchen product, they might offer women's magazines or home related magazines. More conversions are made when you target offers to a specific customer base.