Infomercial Media

Home | Infomercial Marketing | What is DRTV? | Infomercial Production | Airtime Scheduling | Media Resources | Contact Us

Infomercial Cycle

Infomercial Product Assessment Product AssessmentProduct Assessment
Identity Target Marketing Identify Target MarketIdentify Target Marketing
Marketing Assessment Marketing AssessmentMarketing Assessment
Profitability Analysis Profitability AnalysisInfomercial Profitability Anaysis
Vendor Selections Vendor SelectionsInfomercial Vendor Selection
Creative Process Creative ProcessCreative Process
Testing and Evaluating Testing and EvaluatingInfomercial Testing and Evaluation
Media Planning & Testing Media Planning
& Testing
Infomercial Dub Houses
Dub Houses Dub HousesDub Houses
Taking Products to Retail Taking Products
to Retail
Taking Infomercial Products to Retail


Electronic Retailing Association
Visit the Electronic Retailing Association website

Infomercial Creative Process

Informercial Media Support

Infomercial Creative ProcessThe infomercial creative process includes:

  • scripting
  • shooting
  • editing

Your infomercial will present all of your product's features and benefits. Choose your DRTV producer carefully. There are many producers who can shoot, edit, and make a good-looking finished product, but the goal of DRTV is to make the phone ring or push a consumer to a web site.

Before the producer begins rolling you should have:

  • Infomercial Creative Processyour spokesperson chosen
  • your product or service should be ready
  • your offer determined
  • a Call to Action developed
  • upsell offers

Remember, changes will be costly once your infomercial is produced. Be sure you are ready.

Scripting and shooting an average infomercial show usually takes about:

  • six weeks for a short form infomercial
  • twelve weeks for long form informercial
Call Center Support Call Center Support
Fulfillment Services Fulfillment Services
Continuity Programs Continuity Programs
Buying Clubs Buying Clubs

Moulton Logistics- Infomercial Fulfillment Services

Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment

Moulton Logisitics

Visit Koeppel Direct - leaders in direct response
media buying.
Koeppel Direct DRTV Media Buying

Contact Infomercial Media at

Copyright 2004-2012, All Rights Reserved

Home | Infomercial Marketing | What is DRTV? | Media Infomercial Production | Airtime Scheduling | Media Resources
Product Assessment | Identify Target Market | Marketing Assessment | Profitability Analysis | Vendor Selections | Creative Process
Testing and Evaluating | Media Planning & Testing | Dub Houses | Taking Products to Retail
Call Center Support | Fulfillment Services | Continuity Programs | Buying Clubs | Site Map


Website Marketing - Website Design


Visit another Marketingology web site: Direct Response Marketing, DRTV Fulfillment , Retail Distribution, Continuity Fulfillment, Infomercial Fulfillment