Infomercial Media

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Infomercial Cycle

Infomercial Product Assessment Product AssessmentProduct Assessment
Identity Target Marketing Identify Target MarketIdentify Target Marketing
Marketing Assessment Marketing AssessmentMarketing Assessment
Profitability Analysis Profitability AnalysisInfomercial Profitability Anaysis
Vendor Selections Vendor SelectionsInfomercial Vendor Selection
Creative Process Creative ProcessCreative Process
Testing and Evaluating Testing and EvaluatingInfomercial Testing and Evaluation
Media Planning & Testing Media Planning
& Testing
Infomercial Dub Houses
Dub Houses Dub Houses
Taking Products to Retail Taking Products
to Retail
Taking Infomercial Products to Retail

 

Electronic Retailing Association
Visit the Electronic Retailing Association website
www.retailing.org

 

Infomercial Marketing Assessment

Informercial Media Support

The most successful direct response infomercials often have gone through several rounds of testing and tweaking to produce a successful DRTV campaign.

All aspects of a DRTV infomercial marketing campaign should be assessed. These include:

  • feasibility
  • commercial format
  • producer and vendor selection
  • when and how to test
  • what price to test
  • determining whether to use a hard or soft offer
  • upsell opportunties

The DRTV infomercial test results need to be analyzed to determine what contributed to the performance. Here are some questions about your infomercial campaign you should address:

  1. Does the product effectively fulfill a consumer need?
  2. Was the price too high?
  3. Was the offer not compelling enough to get people to call?
  4. Was the right media bought?
  5. Was the call volume high enough?
  6. Was the telemarketing closure rate too low?
  7. Was there adequate incremental revenue from up-sells?
  8. Was the show effective at communicating the product benefits?

Good infomercial marketing assessment can help ensure that you are maximizing your media dollars.

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Moulton Logistics- Infomercial Fulfillment Services

Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment
www.moultonlogistics.com

Moulton LogisiticsVisit Koeppel Direct - leaders in direct response
media buying.
Koeppel Direct DRTV Media Buying
www.koeppeldirect.com

 
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