Infomercial Media

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Infomercial Cycle:

Infomercial Product Assessment Product AssessmentProduct Assessment
Identity Target Marketing Identify Target MarketIdentify Target Marketing
Marketing Assessment Marketing AssessmentMarketing Assessment
Profitability Analysis Profitability AnalysisInfomercial Profitability Anaysis
Vendor Selections Vendor SelectionsInfomercial Vendor Selection
Creative Process Creative ProcessCreative Process
Testing and Evaluating Testing and EvaluatingInfomercial Testing and Evaluation
Media Planning & Testing Media Planning
& Testing
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Dub Houses Dub Houses
Taking Products to Retail Taking Products
to Retail
Taking Infomercial Products to Retail


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Infomercial Media Planning and Testing

Informercial Media Support

In the U.S. there are:

  • Infomercial Planning and Testing hundreds of national cable TV networks
  • hundreds of local TV stations
  • seven national television networks
  • nationally syndicated programs
  • satellite networks

With so many media options available it is important to understand how to choose the right advertising media. Making informed choices can help you to more effectively achieve your marketing goals.

Media planning advice is available and affordable. A savvy media planner/buyer can save you money, and help turn an unprofitable or marginally profitable campaign into a profitable one. This can be accomplished through a combination of:

  • Infomercial Planning and Testingguiding you into media vehicles that have the highest probability of generating cost effective leads/sales
  • purchasing the media time at the right price

A media planner buys time for multiple clients, so they have leverage with the stations and networks and know the 'right price' for purchasing television time.

Measuring Advertising Performance

Another important aspect of managing an effective media campaign involves measuring and analyzing media performance. You can measure:

  • cost per order
  • cost per lead
  • cost per consultation
  • cost per sale
  • media ratio

These are all important indicators of performance. Your advertising is only as good as the cost of the lead, order or sale it generates. If the phone does not ring, either the ad is bad or it was invisible to the people who should have seen it. This is one barometer of media effectiveness.

A good media planner/buyer can help you sort through the various media options available to you, in order to determine the optimum media mix needed to achieve your goals.

Call Center Support Call Center Support
Fulfillment Services Fulfillment Services
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Moulton Logistics- Infomercial Fulfillment Services

Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment

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Visit Koeppel Direct - leaders in direct response
media buying.
Koeppel Direct DRTV Media Buying

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