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Electronic Retailing Association
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Infomercial Media Resources

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Infomercial resources:

  • Electronic Retailing AssociationElectronic Retailing Association fosters growth, development and acceptance of the rapidly growing direct response industry worldwide. ERA is an association for the companies who use the power of electronic media to sell goods and services to the public.

Infomercial media articles:

  • Kids’ Marketing Gets Cautious
    It’s all about “keeping ahead of the curve,” if candy marketers want to maintain this advantageous position, according to Peter Koeppel, president of Peter Koeppel Direct, a direct response media buying firm. “It’s more responsible to be proactive.”
    For instance, candy makers would do well to keep portion sizes smaller for kids. “When you go to Europe, candy is delivered in much smaller pieces,” says Koeppel. “Many U.S. candy companies are now doing this, but they should directly target the kids. They want to push smaller, not supersize, treats.” more
  • Product Screening
    According to Koeppel Direct, a direct-response advertising agency that buys television time for commercials and infomercials, 3 million viewers use DVR's, but research indicates that in the next five years that number could skyrocket to 30 million. As a result, there's a lot of product placement going on in TV, says Peter Koeppel, founder and president of Koeppel Direct. more

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Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment

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Visit Koeppel Direct - leaders in direct response
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