Infomercial Media

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Infomercial Cycle

Infomercial Product Assessment Product AssessmentProduct Assessment
Identity Target Marketing Identify Target MarketIdentify Target Marketing
Marketing Assessment Marketing AssessmentMarketing Assessment
Profitability Analysis Profitability AnalysisInfomercial Profitability Anaysis
Vendor Selections Vendor SelectionsInfomercial Vendor Selection
Creative Process Creative ProcessCreative Process
Testing and Evaluating Testing and EvaluatingInfomercial Testing and Evaluation
Media Planning & Testing Media Planning
& Testing
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Dub Houses Dub Houses
Taking Products to Retail Taking Products
to Retail
Taking Infomercial Products to Retail


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Infomercial Product Assessment

Informercial Media Support

Infomercial product assessment should be your first step to deciding if DRTV is the right medium for your product or service. Here are some questions that you need to answer:Infomercial Product Assessment

  1. Who is the most likely target audience for your product?
  2. Which consumers would be interested in your product or service?
  3. Where do they live?
  4. Why do you think TV is your best medium?
  5. What are your objectives for your infomercial - phone orders, visiting website? 

It can be a wise move to do a pre-production analysis of your idea. Focus groups and feasibility studies can help you determine what kind of infomercial format could best represent your product.

Infomercial Product AssessmentA well-planned focus group study will give you useful feedback on what consumers actually think about your product. A focus group can help you determine the:

  • effectiveness of your offer
  • price
  • questions you need to answer about your product

A feasability study can give you:

  • insight into your competition
  • the success or failure of similar products
  • information as to the appeal of your product

Infomercial product assessment is an excellent step towards ensuring the best ROI for your infomercial investment.

Call Center Support Call Center Support
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media buying.
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