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Infomercial Cycle

Infomercial Product Assessment Product AssessmentProduct Assessment
Identity Target Marketing Identify Target MarketIdentify Target Marketing
Marketing Assessment Marketing AssessmentMarketing Assessment
Profitability Analysis Profitability AnalysisInfomercial Profitability Anaysis
Vendor Selections Vendor SelectionsInfomercial Vendor Selection
Creative Process Creative ProcessCreative Process
Testing and Evaluating Testing and EvaluatingInfomercial Testing and Evaluation
Media Planning & Testing Media Planning
& Testing
Infomercial Dub Houses
Dub Houses Dub Houses
Taking Products to Retail Taking Products
to Retail
Taking Infomercial Products to Retail

 

Electronic Retailing Association
Visit the Electronic Retailing Association website
www.retailing.org

 

Taking Products to Retail

Informercial Media Support


The top three Direct Response to Retail models are:

  • DR hit campaign that opens retail doors
  • a retail product company that uses DR to drive retail
  • DR/Retail hybrid that drives both calls and retail traffic

Taking Products to RetailDR hit campaign that opens retail doors:

  • this campaign is developed specifically as a DR campaign.
  • the campaign is a “home run,” with media budgets that grow and retail buyers that clamor for the opportunity to carry the product.

Companies with existing retail distribution can get new products to retail easier than companies that are going to retail for the first time. Typical DR products that go retail sell an average of five units in retail for every one sold on TV.

A retail product company that uses DR to drive retail:

  • a traditional retail distributor develops DR campaign specifically to drive retail sales. This is especially beneficial for products that need demonstration and otherwise may not be noticed or appreciated on retail shelves.

A DR campaign designed to drive the product to retail usually lasts three to nine months, with the campaign peaking around the third month. That product usually is capable of selling consistently in retail for three months to a year.

DR/Retail hybrid that drives both calls and retail traffic.

  • retail distributors who blend DR advertising with their general ad budget often use a DR/Retail “hybrid” model. In this model, advertisers push retail outlets along with a “call-to-order” message.
Call Center Support Call Center Support
Fulfillment Services Fulfillment Services
Continuity Programs Continuity Programs
Buying Clubs Buying Clubs



Moulton Logistics- Infomercial Fulfillment Services

Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment
www.moultonlogistics.com

Moulton Logisitics

 

Cambridge Commerce for infomercial payment processingCambridge Commerce

www.cambridgecommerce.com

Cambridge Commerce

 
Contact Infomercial Media at info@infomercialmedia.com
 


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