Infomercial Media

Home | Infomercial Marketing | What is DRTV? | Infomercial Production | Airtime Scheduling | Media Resources | Contact Us

Infomercial Cycle

Infomercial Product Assessment Product AssessmentProduct Assessment
Identity Target Marketing Identify Target MarketIdentify Target Marketing
Marketing Assessment Marketing AssessmentMarketing Assessment
Profitability Analysis Profitability AnalysisInfomercial Profitability Anaysis
Vendor Selections Vendor SelectionsInfomercial Vendor Selection
Creative Process Creative ProcessCreative Process
Testing and Evaluating Testing and EvaluatingInfomercial Testing and Evaluation
Media Planning & Testing Media Planning
& Testing
Infomercial Dub Houses
Dub Houses Dub Houses
Taking Products to Retail Taking Products
to Retail
Taking Infomercial Products to Retail


Electronic Retailing Association
Visit the Electronic Retailing Association website

Infomercial Testing and Evaluation

Informercial Media Support

A media test is used to determine the strength of the creative and your offer.

Infomercial Testing and EvaluationInfomercial testing looks at the demographics of your target audience. This information is analyzed and compared to similar infomercial campaigns. This information helps in determining:

  • adjustments to better suit your media targets
  • constructive modifications to your creative
  • rewriting of your telemarketing scripts
  • upsell opportunities

Infomercial Testing and EvaluationInformercial testing and evalution also provides information as to:

  • best cable networks
  • best broadcast stations
  • best broadcast times
  • decisions on media rates

Testing, refining and re-testing can positively impact the success of your infomercial.


Call Center Support Call Center Support
Fulfillment Services Fulfillment Services
Continuity Programs Continuity Programs
Buying Clubs Buying Clubs

Moulton Logistics- Infomercial Fulfillment Services

Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment

Moulton Logisitics


Cambridge Commerce for infomercial payment processingCambridge Commerce

Cambridge Commerce

Contact Infomercial Media at

Copyright 2004-2012, All Rights Reserved

Home | Infomercial Marketing | What is DRTV? | Media Infomercial Production | Airtime Scheduling | Media Resources
Product Assessment | Identify Target Market | Marketing Assessment | Profitability Analysis | Vendor Selections | Creative Process
Testing and Evaluating | Media Planning & Testing | Dub Houses | Taking Products to Retail
Call Center Support | Fulfillment Services | Continuity Programs | Buying Clubs | Site Map


Website Marketing - Website Design


Visit another web site: Direct Response Marketing, DRTV Product Distributor, Ecommerce Fulfillment, John Scudi