Infomercial Media

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Infomercial Cycle

	Product Assessment
	Identify Target Market
	Marketing Assessment
	Profitability Analysis
	Vendor Selections
	Creative Process
	Testing and Evaluating
	Media Planning & Testing
	Dub Houses
	Taking Products to Retail

Visit the Electronic Retailing Association website
www.retailing.org

Infomercial Testing and Evaluation

A media test is used to determine the strength of the creative and your offer.

Infomercial testing looks at the demographics of your target audience. This information is analyzed and compared to similar infomercial campaigns. This information helps in determining:

• adjustments to better suit your media targets
• constructive modifications to your creative
• rewriting of your telemarketing scripts
• upsell opportunities

Informercial testing and evalution also provides information as to:

• best cable networks
• best broadcast stations
• best broadcast times
• decisions on media rates

Testing, refining and re-testing can positively impact the success of your infomercial.