Infomercial Media

Home | Infomercial Marketing | What is DRTV? | Infomercial Production | Airtime Scheduling | Media Resources | Contact Us

Infomercial Cycle

	Product Assessment
	Identify Target Market
	Marketing Assessment
	Profitability Analysis
	Vendor Selections
	Creative Process
	Testing and Evaluating
	Media Planning & Testing
	Dub Houses
	Taking Products to Retail

Visit the Electronic Retailing Association website
www.retailing.org

Infomercial Vendor Selection

Vendor selection is a critical step to DRTV success. Main vendors to select include:

• production company
• telemarketing company
• media buyer
• merchant account vendors
• fulfillment service center

You should start looking for these vendors early, as they will be integral to the set-up of your DRTV campaign.

Infomercial production has many steps including:

• concept development
• research
• script writing
• storyboarding
• casting
• filming
• editing
• testing
  

Read more about infomercial production.

Telemarketers are the inbound telephone operators. They will be your customers first contact. Be sure to choose a quality telemarketing firm, whose style is consistent with your product. Other considerations include:

• hours of operation
• tracking methods
• reporting capabilities
• training methods
• multilingual capabilities

see Call Center Support for more details.

Media buyers help you determine the advantages and disadvantages of various advertising media for your products or services. Media buying refers to the strategic planning, negotiation and buying of:

• Television time
• Radio ads
• Internet advertising
• Print media

A merchant account is a bank account used to process card transactions. You may be asked to provide information relating to:

• business accounts
• your forecast turnover
• average transaction values
• the type of goods you sell
• the proportion of transactions you expect to receive by phone or online
• your suppliers' details
• how you deliver your products
  

It can take about four weeks to open a merchant account.

A fulfillment services center distributes your products. Fulfillment services companies offer:

• warehousing of your products
• inventory control
• freight management
• returns facilities

This is essential to the success of your infomercial. If your customer's products are not delivered quickly and efficiently your profits will be lost to complaints and requests for money back.

Some fulfillment services companies also offer Merchant Account services call center support. This can be an efficient way of providing full-service to your customers. Read more about Fulfillment Services.