Infomercial Media

Home | Infomercial Marketing | What is DRTV? | Infomercial Production | Airtime Scheduling | Media Resources | Contact Us

Infomercial Cycle

	Product Assessment
	Identify Target Market
	Marketing Assessment
	Profitability Analysis
	Vendor Selections
	Creative Process
	Testing and Evaluating
	Media Planning & Testing
	Dub Houses
	Taking Products to Retail

Visit the Electronic Retailing Association website
www.retailing.org

Infomercial Production

Infomercial production is the production of a commercial television program or commercial segment offering consumer information related to the sponsor's product or service.

Infomercial Production has many steps including:

• concept development
• research
• script writing
• storyboarding
• casting
• filming
• editing
• testing

The quality of your infomercial is important to your success. Here are some questions to consider in choosing an infomercial production company:

• Do they have targeted infomercial experience?
• How many years experience in DRTV do they have?
• Do they have an experienced DRTV scriptwriter?
• What product or service infomercials have they produced?
• Are they a full-service production company?

Infomercial production is a crucial part of the process of bringing your goods or services to the viewing market.