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Infomercial Cycle

	Product Assessment
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	Profitability Analysis
	Vendor Selections
	Creative Process
	Testing and Evaluating
	Media Planning & Testing
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	Taking Products to Retail

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• Product Assessment
• Identify Target Market
• Marketing Assessment
• Profitability Analysis
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• Creative Process
• Testing and Evaluating
• Media Planning & Testing
• Dub Houses
• Taking Products to Retail
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