Infomercial Media

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Infomercial Cycle

	Product Assessment
	Identify Target Market
	Marketing Assessment
	Profitability Analysis
	Vendor Selections
	Creative Process
	Testing and Evaluating
	Media Planning & Testing
	Dub Houses
	Taking Products to Retail

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What is Infomercial Media?

An infomercial is an advertising medium that can:

• deliver cost-efficient advertising to the largest possible audience
• increase sales to consumers
• build brand names
• introduce new products

This website will describe the steps in creating a successful infomercial strategy including:

1. Product Assessment
2. Identify Target Market
3. Marketing Assessment
4. Profitability Analysis
5. Vendor Selections
6. Creative Process
7. Testing and Evaluating
8. Media Planning & Testing
9. Dub Houses
10. Taking Products to Retail

Once your infomercial is ready to broadcast you will have to organize support for efficiently managing your informerical campaign. Considerations include:

• media buying
• call center supportfulfillment services
• continuity programs
• buying clubs

First start with the basics. Our information on:

• infomercial marketing
• DRTV
• infomercial production
• airtime scheduling

provides an overview of infomercial media. Check our:

• media resources

to find other sources of information on infomercials that will help you make informed choices as your move through the infomercial development cycle.